Unrivalled winner – HAZET chosen as "Best Brand" again in 2021 for the 16th time in a row

HAZET has won the "Best Brand" in the category "Best Tool Brand" for the 16th time in a row in MOTORRAD magazine's reader vote.

„MOTORRAD“ magazine has been conducting a reader vote every year since 2006, in which those questioned must decide for 22 different categories which brands and their products they find the most impressive. 51,133 notarised readers took part in this year's vote – well over half of these participants are thoroughly impressed by the products made by the Remscheid-based manufacturer of quality tools and workshop equipment, helping it to win the Best Brand "Tool" category again with a lead of almost 10 % over the brand coming in second place.

"The renewed award for "Best Tool Brand" in MOTORRAD magazine's reader vote is a great honour for us, as it comes directly from our users. The fact that we have now won for the 16th time in a row is confirmation of our innovative tool developments in the sign of the times and the consistently good quality of our tools. At the same time, it is appreciation for our hard work which is needed to meet the high demands of our target group. We're delighted that our products have been so highly appreciated by motorcyclists over all these years and that those taking part in the vote have once again voted us into first place," declared Motorcycles Product Manager Michael Paetsch, together with Marketing Manager Carsten Scholz, after receving the original document at this year's digital awards ceremony at the end of March.

About HAZET:

The Remscheid-based company HAZET is a leading manufacturer of quality hand tools, tool trolleys and equipment for professional applications. HAZET has 150 years of experience in developing and producing standard and specialty tools for industry, trade, automotive engineering and aeronautics. The company boasts a huge manufacturing range of over 5,500 different tools, ranging from standard hand tools, as well as specialty tools for most major car manufacturers, torque tools and tool trolleys under the “Assistent” brand. An exceptionally high proportion of these, about 75% of the entire product portfolio, are “Made in Germany”.

HAZET employs approximately 600 staff in four plants (three in Remscheid and one in Heinsberg).

Many HAZET products have won the iF Design Award from iF International Forum Design GmbH, as well as the Red Dot Design Award from Design Zentrum Nordrhein Westfalen e.V. HAZET was voted one of the “TOP 100 most innovative medium-sized companies” in 2011 and 2012 in recognition of its constant innovation and impressive inventive talent. In 2017, HAZET received the “TOP employer” award once again after previously winning it in 2014. In 2018, for the second time in a row, HAZET won the "Eisen" Innovation Award at the International Hardware Fair (Internationale Eisenwarenmesse) in Cologne, having won for the first time in 2016, and the "Red Dot Design Award" in 2017, plus the "German Design Award" in 2018 for its VDE torque wrenches and again in 2019 for the tool trolley Assistant 179 N XL-6. It also won the German Brand Award 2019 for its brand strategy for the anniversary concept and the German Brand Award 2020 for its communication concept for the HAZET tool advent calendar "Santa Tools".


HAZET-WERK – Hermann Zerver GmbH & Co.KG
Carsten Scholz, Director of Marketing & Advertising
Tel: +49 (0) 21 91 / 7 92-251
Fax: +49 (0) 21 91 / 7 92-499
eMail: carsten.scholz@hazet.de